When photokina 2016 opens its doors to around 185,000 visitors on 20 September, the starting shot will be fired for the leading trade fair of the entire photography, video and imaging industry. Around 1,000 international top companies, smart special suppliers and creative start-ups from 40 countries will present dealers and professional users with innovative solutions and technological developments that will be pioneering for the industry in the future. In order to allow the end consumers to also experience these trends, photokina 2016 is offering more multimedia events and opportunities for interaction than ever before. In this way photokina is bringing all thematic worlds and all target groups of the imaging industry together under the umbrella “Imaging unlimited”.
photokina 2016 has set itself the aim of moving the boundaries and is opening up the event to new technologies and solutions. For the imaging branch this means themes like Smart Home functions for cameras, cloud services, apps, 360 degree, ultra HD, audio and video, but also augmented and virtual reality. These are themes that encourage the young target group to become involved in photography even beyond the options of a smartphone camera. In this way, photokina 2016 is also demonstrating state-of-the-art photo and video techniques, equipment and accessories again this year, and is at the same time offering exciting opportunities to try these out directly on-site in the course of a whole series of new events.
Unlimited joyful anticipation
With the PROLOGUE by photokina, the City of Cologne has already been inviting people to take part since the beginning of September. In a series of photo and video workshops, professionals and amateurs, adults and children can look at the city from another perspective and learn lots of tips and tricks on how to take photographs and make videos correctly. On 22.09 at 5:00 p.m., the winners of the 3rd Cologne Photo Marathon will be honoured on the COMMUNITIES STAGE. More than 150 photo enthusiasts have participated in the marathon this year.
The Rhine will become a stage on 16 and 17 September as from 7:45 p.m.: the submissions for the MOTION PICTURE & MUSIC VIDEO AWARDS, the works of the light artist Jan Leonardo Wöllert and the best images of the Cologne Photo Marathon can be seen against spectacular scenery on a screen of water.
Everything in movement
People who like things to be a little turbulent should apply for the INDOOR OBSTACLE CHALLENGE powered by Peugeot in hall 6 as soon as possible. From 23 to 25 September, the task at hand for all action lovers will be to master the first indoor obstacle race in Germany – equipped with a high-tech camera naturally, which will capture a razor-sharp recording of the entire event. It’s still possible to apply: www.photokina.de/IOC
The COPTER WORLD powered by DJI in Hall 6 is also inviting guests to join in: visitors can try their hand at test flights on a drone course. Professionals will demonstrate the potential that photography and moving images from the bird’s eye view in the agile flying objects hold.
VLOG CON is also about moving images. It takes place on Saturday, 24 September, on the MOTION STAGE in hall 5. In live tutorials, experienced and successful YouTubers will guide us through the special features of the online film, from planning through production and editing to the distribution of content for video platforms and one’s own blog.
photokina is presenting the MOTION & MUSIC PICTURE AWARD for the first time this year. The response to the new award was overwhelming: the jury viewed around 400 submissions from the categories “Hollywood”, “Seen from the Air”, “Sports/Action”, “Comedy/Fun”, “360 Degrees” and “Music”, and selected the 6 winners of the categories from these. These will be announced on Saturday, 24.9. at 6:00 p.m. at the award ceremony in the Konrad Adenauer Hall at photokina. The winners of the “Music” category will be there live on stage.
Just try it out
The latest camera models and lenses can be wonderfully tested in the ZOOM by photokina area: on the Piazza, tightrope acrobats, artists and spontaneous walking acts will offer fantastic motifs for photographs and videos from unusual angles. One can simply borrow the right equipment at the new RENTAL POINT on the North Boulevard.
Further events and campaigns, as well as the entire supporting programme can be found at www.photokina.com. You can see which new products will be presented at photokina 2016 in the New Products Database, which is maintained and updated by the exhibitors.
Stargazers and high-wire artistes at photokina 2016
With photokina ZOOM, distant destinations are brought within grasp, at least visually. ZOOM presents the newest technologies and products from the segment of long-distance optics. On the central Piazza of the Cologne fair grounds, a pair of artistes provide spectacular motifs at dizzying heights.
Photographing distant galaxies and foreign planets is one of the most exciting areas of astronomy, but also of photography! What even many pros don’t know: the constellations can be photographed with little expense, and amateurs today are able to make images of the planets with affordable equipment that can compare with those of the big observatories.
In order to be able to avoid the typical entrance hurdles, the experts from Baader Planetarium at photokina show what needs to be paid attention to in terms of equipment and what is possible with which budget. At the stand of Baader Planetarium on the Piazza, visitors can acquire an overview of astronomical photography and also have a look at the sun through appropriate, safe filters when clear skies prevail.
Classical long-distance optics also have their place at photokina. Carl Zeiss AG, Kowa Optical Products Co. LTD., Steiner Optik GmbH and Swarovski Optik KG will also present their latest products and technologies from the field of telephoto lenses and binoculars on the Piazza. There is also a possibility to try things out there – the motifs are provided.
Enchanting artists at dizzying heights
“Nuptial Ropes – the Bond of Matrimony” is the name of the show of the artiste couple Loïse Haenni and Oren Schreiber. The story: a young couple preparing for the most important moment, their wedding. However, the rush and excitement entwine them in absurdly comic situations. Only her mischievousness and his decisiveness lead to a happy ending….or do they? Visitors of photokina find this out at the show, which takes place at a height of eight metres above the Piazza, at 12:00 p.m., 2:00 p.m. and 4:00 p.m. on all days of the trade fair.